Today in our entrepreneurship class, we had the pleasure of having a venture capitalist Jim de Wilde come in to explain what he though were the top 10 trends or opportunistic for investing would be. In his perspective of course. I made a mental note of three of them.
Green Chemistry, Smart Grid, Twitter TV
There was one student who brought up the point of using Nano tubes in battery cells. He questioned the future use of them and the possible implications. Mr. Wilde’s thought on the technology and the use of Nano tubes to create new, engineered structures of preexisting structures would not be a viable or fee-sable option in the next few years. This is possibly due to the his need to be inclined for investments for the next 2-3 years instead of the next 5-7 years. He agrees that perhaps in the future this will be very big, but as for now he personally would rather invest in something which is preexisting which can be made as a solution.
His opinion on the use of new technologies could be used to SAVE money in the long run instead of making more money. (Increased profit due to lowered cost as opposed to just increasing revenue). It is interesting to think that if you think about new technologies, perhaps we have been thinking of their uses the wrong way. Maybe we should be focusing on how these technologies should be helping us to SAVE rather then to simply make more money. You are probably thinking, balderdash, I would rather make a million dollars! I however question, is that a million dollar of profit, or just sales? Talk of money, or money to talk.
I retweeted an interesting article from Next Nature which showed the potential uses of nano technology in a retail environment in the future. Changing retail environments essentially.
Doing a little researching, I found that there are many more products using nano technology and tried thinking of the implications. Such as super insulating windows, found here. New retail formats.
Thinking green, for retailers has become a rather large implication. Being genuinely caring for the environment and showing your customers you care can go a long way. Perhaps the use of these new technologies such as Nano technology can be used in new retail formats not just to change the experience for customers but for the conservation of energy. New retail formats could encorporate these technologies to save money as well as provide a dynamic experience for their customers. Sort of like an implicit (being green) and an explicit (changing wall colours) way of expressing the use of technology.
Yes it is an investment, Yes it is with its complications, Yes it is time consuming
But, is it worth it?